What is the Handango Software Partner Program?

The Handango Software Partner Program provides mobile software developers and Independent Software Vendors (ISVs) with direct access to millions of customers, including wireless carriers, mobile operators, mobile professionals and enterprises, as well as phone and PDA enthusiasts across the globe.

Handango supports its Software Partners by continuing to grow the mobile software market and offering marketing programs and services to expose more customers to great mobile software. For you, it means a straighter, cleaner and faster route to market. Handango simplifies marketing, delivery and customer care, allowing you to focus on building great software.

As the leading publisher of mobile software, Handango has created a multi-channel distribution strategy that will increase revenue for its Software Partners. Anyone who develops mobile software is welcome to register and become a Software Partner.

Handango's channels of distribution include:

• The Handango Web Site
  Handango's main site at www.handango.co.uk is the largest single source for software across all major mobile operating systems. More than three million users visit the Handango Web site each month to find, try, buy and use mobile software.
• Software Stores of Industry Leaders
  Handango powers the mobile software stores of industry leaders, such as Palm, Microsoft, Sony, Nokia, Motorola, Hewlett-Packard, Handspring, Kyocera Wireless, Casio, Sharp Electronics, Psion and many more.
• Mobile Operators and Wireless Carriers
  Leading mobile operators, including Orange, Cingular Wireless, Sprint, T-Mobile and mmO2 use Handango's platform to provide wired and wireless applications to their users.
• Destination Sites
  Handango powers the mobile computing software catalogs of leading Internet portals, such as MSN, Yahoo, and Lycos, Tucows, AvantGo, MobilePlanet and more. Millions of individuals visit these sites each day.
• International Partners
  Handango has established distribution channels around the globe in 18 countries and across six continents. Handango's international partners include Palm International (Europe, Latin America and Asia), Handspring Europe, Handango Germany, Mobile Planet France, Vis-à-vis (Japan), Lycos Germany, Sony International and Yahoo International.
• Enterprise Reseller Partners
  Handango has partnered with leading software resellers such as CompuCom, SoftChoice and Software Spectrum, to deliver mobile software to larger businesses.

Features and benefits include:

Dedicated Developer Relations Staff

• You will have the support of Handango's Business Development team, as well as access to other departments such as sales, product marketing and IT.

ISV Extranet

Product Management

• Obtain a product ID and upload products directly through your online account
• Update your products online and make changes instantaneously.
• Provide pricing, volume pricing and localized product descriptions in several languages for each product.
• Include a customized message in the purchase confirmation email sent to customers who purchase your applications
• Gather special information from your customers.

  Digital Rights Management

• Specify digital rights management procedures
• Choose from more than five licensing options · Provide your own licensing algorithm for real-time code generation.
• Utilize dynamic registration code generation and testing

  Comprehensive Sales Reporting

• Access real-time customer data online.
• Receive real-time sales notifications complete with customer data, or receive daily, weekly or monthly sales summaries.
• Generate online sales reports for any period of time for each product.

  Certification

• Apply for and manage certifications

  Account Management

• Learn about and sign up for new Handango marketing programs.
• Manage your Handango contract and agreements online.
• Software Partners who use the Handango Commerce Engine for purchases from their Web sites can access site data, including number of visits and total revenue.

Timely Payments

• Receive payments monthly - on time, every time.
• Access detailed customer documentation through ISV extranet.

Customer care

• Save time and money. Handango's customer care team delivers first-level support to help customers order, download and install software.

Marketing and Promotion

• Spread the message through platform specific newsletters sent monthly to hundreds of thousands of qualified, opted-in software buyers.
• Participate in cooperative promotional campaigns with Handango's network of Channel Partners and Software Partners.
• Provide unique discounts and promotions on any product for any period of time for any reason with unique promotion code functionality.

How does the Handango Software Partner Program work?

The Handango Software Partner Program enables you to focus your valuable resources on developing great applications. Handango handles the selling, marketing, and distribution of your software. With our robust e-payment system, we manage the credit card validation and processing. We collect payment from the customer upon purchase, or we invoice the customer if necessary. We calculate and remit sales taxes, and we then provide product fulfillment.

You can establish an account with Handango via our online registration process, upload products, and begin selling software! Registration is quick and easy, and the first step is to complete our Partner Registration form. Once you've established your account, you can access your account at any time with your username and password.

Is there a fee?

No. There is no cost to become a Handango Software Partner!

• No setup fees for any Handango distribution channel
• No credit card fees ·
• No transaction fees
• No customer care fees
• No extra fees to process telephone, fax, or mail orders

We retain 30% of the revenues (excluding taxes) for products sold through Handango's main Web site at www.handango.co.uk. For products sold through our "Value-Added" channels, our commission also begins at 30%, and it can increase only if we perform. If we sell nothing, we earn nothing. You have nothing to lose except the increased revenue you will earn by having your products available through Handango's network of distribution channels!

How do I join?

Becoming a Handango Software Partner is simple. First complete the Partner Registration form. Next, you will view our Software Distribution Agreement. Your information will be processed instantly, and you can begin adding products right away.

Once you've established your account, you can access your account at any time with your username and password and upload your software applications. Your product(s) will appear in our catalog and search engine within just a few hours-ready for sale!

How do customers purchase my software from my web site?

Handango's Affiliate Program enables partners to link their customers to specific product pages accessible through www.handango.co.uk. If you elect to participate, you can earn higher royalty payments on sales of your own applications, and you can also receive commissions on all purchases of other products. If you are interested in this opportunity to increase your royalty payments, please contact us at partners@handango.com.

You can also utilize Handango's powerful and versatile commerce solution, enabling you to customize your order pages for the optimal customer experience. The Handango Commerce Engine is packed with features, including OTA delivery, detailed online sales reporting, gift certificates with your company logo, customized shopping carts and more. For more information, contact partners@handango.com.

You can include Handango's buttons on your web site to link to your specific product pages at Handango. You can find the latest buttons at www.handango.com/buttons.jsp. You can also list information for phone, fax, and mail order requests on your web site. Please contact partners@handango.com for this information.

Who do I contact with more questions on the Handango Software Partner Program?

If you have general questions about the Handango Software Partner Program, please contact us at partners@handango.com. If you have already registered, please be sure to include your company name in the email.